Photo Shoot Art Direction
Furniture Row Lifestyle Shoot
The purpose of this project was to populate a newly designed website with photography and to create content that would translate to social media well. The brand was in need of photography that would relate to the every day lives of people in multiple segments of our target market so the shot list and props gave an authentic perspective of what home looks like.
Project Role:
Photoshoot Producer | Art Director| Interior Design | Wardrobe Styling | Shoot Schedule Creation | Location Scouting | Furniture Ordering
Athlete’s Choice Mattress Project
The Athlete’s Choice Mattress was designed to enable explorers and athletes be their best. The projects I worked on related to this product included selecting talent and props, directing brand ambassadors and models during photoshoots, and contributing toward the production of each photoshoot.
Project Role:
Photo Shoot Production | Talent Direction | Interior Design | Website & Social Media Graphics
Athlete’s Choice Partnership with Christian McCaffrey
One of my involvements in the project included gathering social media content during a Denver Mattress store appearance he did in Charlotte, NC. Engaging with his fan base was an inspiring way to bring energy to the campaign.
I also participated in a variety of studio shoots with Christian where I directed his modeling through our shot list. I used the final photography in brand content for the website and partnered social media posts.
Bed in a Box Photo Shoot
This shoot was focused on the mattress in a box feature of the Athlete’s Choice Mattress line. Key points to convey were that the box is easy to transport and the integrity of the mattress is not negatively affected by its packaging.
My main contribution to this project was casting talent and creating a shot list that reflected key product features.
