Denver Mattress Website Design
Art Direction | Graphic Design | Photo Shoot Production | UI/UX Design | Copywriting
Worked independently to develop a style guide including typeface and color scheme as well as designing key content areas throughout the site. Designed website layout, planned photoshoots, and curated photography to populate pages. Worked with a web development team to build the site based off of my designs and to make ongoing optimizations.
Typography & Brand Colors
Navigation Style
The website navigation is often the first experience that customers have interacting with a brand, so it was important to me that my design allowed people to find what they were looking for easily within a welcoming visual landscape. The focus on iconography was an engaging solution to communicate efficiently.
Customer Education
Below is a look at part of the “Why Us?” page that I designed on the Denver Mattress website. Marketing focused design is on display here as each section serves to educate customers as to why Denver Mattress is above what customers will find elsewhere.
Furniture Row Website Design
Photoshoot Production | Interior Design | Illustration | Motion Graphics | Art Direction
Designed the front end appearance of the website. This included creating content area templates, button style, brand color scheme as well as brand fonts. I also curated photography, copy, and design to populate key content areas throughout the site. Solo art directing our website photoshoot in concept stages as well as on location was my favorite project associated with the design of this site.
